Hot on the heels of an acquisition of Boulder-based Lijit Networks, advertising powerhouse Federated Media has just announced a new partnership with WordPress.com, opening the floodgates to 25 million WordPress.com...

Read More: Federated Media lands WordPress.com’s 25 million blogs in advertising deal

Fresh details of Microsoft's massive new advertising campaign are coming forth, and there is an important form factor that is set to be left out: the tablet. Yes, it appears that Microsoft...

Read More: Microsoft excludes tablets from its holiday advertising push

Is your company advertising on social sites like Facebook, Twitter and YouTube?  If you are, you’re in the majority.  According to a new infographic from Flowtown, 85 percent of companies are currently involved in social advertising or plan to be within the next twelve months.  And Facebook is dominating (surprise! surprise!) with 93 percent of those using social advertising deploying a campaign on the platform.


Read More: Infographic Shows Facebook Still Dominating Social Advertising

In 1994, Wired, then known as HotWired, claims it invented the banner ad. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now, readers had to download the first banner ads over thin dial-up connections. Despite those handicaps, the gaudy banner ad took over the [...]

Read More: An introduction to Online Advertising, and why you should care

In 1994, Wired, then known as HotWired, claims it invented the banner ad. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down...

Read More: An introduction to Online Advertising, and why you should care

Facebook has teamed up with the National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce in an effort to help grow American small businesses and create jobs. Starting in January 2012, Facebook will give businesses up to $10 million in free Facebook advertising in the form of ad credits. The goal is to provide 200,000 businesses in the U.S. with a $50 boost.

Meanwhile, Facebook, NFIB and the U.S. Chamber will provide businesses with webinars, collateral, case studies a [...]

Read More: Facebook To Provide Up To $10 Million In Free Advertising For U.S. Businesses

Orabrush is the first company to take their product from zero sales to nationwide distribution using nothing but YouTube and Facebook for advertising.  The tongue cleaner that rose to fame on YouTube, garnering nearly 40 million total views and over 160,000 subscribers, is the third most-subscribed sponsor channel on YouTube (after Old Spice and Apple).  In a new case study video they share their story of how they convinced Walmart execs to carry their product using nothing but YouTube and Faceb [...]

Read More: How Orabrush Got Into Walmart Using Nothing But YouTube & Facebook For Advertising

Advertisers are constantly trying to make a strong impact in order to build their brands with the intent to create a strong reach from consumers. Tapjoy Videos is a new advertising product designed to combine online video commercials with the correct targeting and engaging capabilities. Tapjoy is launching the concept of a “mobile value exchange,” in which both the consumer and the advertiser receive something of value in the watching and playing of an advertising video.

Read More: Tapjoy Gets into Targeted Video Advertising

Social innovation consistently provides new and exciting methods for individuals
to openly communicate. Wherever people congregate, whether it’s at an event on
the map or through the channels of cyberspace, advertisers find opportunity to
deliver awareness of a product or service.  Advertisers constantly invent new models of product awareness to capture consumer attention. One company in particular, Appssavvy, is attempting to add advertising around social activity with a product [...]

Read More: Appssavv Launches Adtivity; Looks To Disrupt Social Advertising

Things have certainly changed in advertising over the last 50 years. Heck, they've changed dramatically in the last 5 years. While the industry has seen major shifts, it's in looking at the people driving advertising that we see the most noticeable changes. What was once a job for the confident "Mad Men" of the world [...]

Read More: The Evolution of Advertising Executives

We know that people will react to Facebook ads differently depending on the time of the day or the day of the week that they see them. Females aged 50+ are the group most likely to click on Facebook ads, as revealed in a recent study. But what about all those other groups you’re targeting?When is the best time to reach males/females, and importantly – when is the best time to reach them to encourage not just clickthroughs but sales as well? The answers have been revealed in a report published by [...]

Read More: How to better engage your audience with targeted advertising on Facebook

Recently, I posted my "How bloggers make money MindMap" on Google+. I've had a few people ask for clarification around the Advertising section, and what all the options there mean. Here's a summary: 1. Ad networks These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out [...]

Read More: 13 Ways for Bloggers to Make Money with Advertising

When Twitter announced last week that it would be introducing ads into the news stream from accounts that users didn’t follow, it drew a fair amount of criticism. Essentially it means the ad system now more closely reflects Facebook’s, only with its ads being more intrusive into the user experience.For this reason there is inevitably more backlash against any ad announcement Twitter makes, as we see it impinging on the way in which we use the site and interrupting the organic news that we want t [...]

Read More: Promoted advertising on Twitter actually works

Continuing our discussion of things you could be doing right now to improve your blog, today's tip is: 3. Optimize your advertising page When I mentioned I was writing this post on Google+ (connect with me here), Nick Roshon suggested auditing your advertising page. If monetization through selling advertising is part of your business model, [...]

Read More: Boost Your Blog #3: Optimize Your Advertising Page

This blog post is a report being submitted for Zoho, makers of the Zoho office productivity suite which includes Zoho CRM. Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing [...]

Read More: Why is the Federal government regulating behavioral advertising?

With no shortage of advice on social media best practices, it’s great to discover a piece that immediately demonstrates its value.The Grade Guide to Social Advertising, published by marketing automation firm Eloqua, responds to core questions on social advertising — what is it, why it’s important and how to make it work.A preview and a download link to this crash course are at the bottom of the post.

Read More: Social Advertising: It’s Not Scary