A new study suggests that whilst uptake of social media amongst UK tech companies is strong, less than a third of companies are actually using it to engage with customers....

Read More: UK tech firms flock to Facebook, but study suggests less than a third actually use it

I've been to a lot of social media conferences, expecting to hear some tactics on how to do B2B social media, and all the presenter does is replace “consumers” with “businesses”. Chances are, I am not the only one this has happened to. Consumers and consumers acting on behalf of businesses interact inherently different on [...]

Read More: What Does B2B Social Media Actually Mean?

Of the many features Twitter employs, the Trending Topics section seems to be one of its more mystifying elements. Perhaps unsurprisingly, many Twitter users don't even use Trending Topics, citing several understandable rationales, including being downright oblivious to what Trending Topics actually are and how to use them.Buried within the Twitter help and support pages, I dug up this official definition:

"Twitter's Trending Topics algorithm identifies topics that are immediately pop [...]

Read More: What do Twitter users actually think of Trending Topics?

When Twitter announced last week that it would be introducing ads into the news stream from accounts that users didn’t follow, it drew a fair amount of criticism. Essentially it means the ad system now more closely reflects Facebook’s, only with its ads being more intrusive into the user experience.For this reason there is inevitably more backlash against any ad announcement Twitter makes, as we see it impinging on the way in which we use the site and interrupting the organic news that we want t [...]

Read More: Promoted advertising on Twitter actually works

Twitter is great for generating buzz, but sometimes that buzz isn't all that constructive. As the east coast of the United States prepares for Hurricane Irene this weekend, tips on how to handle weather emergencies are appreciated by all audiences. Thankfully, there are a lot of Twitter users who are skilled at giving advice, whether it be on how to deal with flooding or how to maintain perspective when we don't even know how badly the storm will affect different areas. Here, then, are the top 1 [...]

Read More: Top 10 Actually Useful Tweets about Hurricane Irene

Image courtesy of The WhitehouseMany people aspire to be the Mayor of places they check-in to on Foursquare. There's one new user, however, for who that would be a demotion.President Obama Joins Foursquare (Mashable)It is probably more accurate to say that the President's office signed up as we learn from the official White House Blog. Take a Tip from the White House on FoursquareHere's what's planned for this Foursquar account:- Follow White House "Tips": See the places the President and admini [...]

Read More: President Obama (actually The Whitehouse) is on Foursquare

Profit.

No point in burying the lede.

For the past two years, it seems as if every other story in the mobile space has been about the war between the iPhone and Android. Hell, though it wasn't technically the theme of our Mobile First CrunchUp last week, that's all anyone wanted to talk about there as well.

It's a sexy story because it features two companies, Apple and Google, that could not be any more different. And now they're the two companies dominating the mobile landscape. And the cher [...]

Read More: The iPhone Actually Has No Competition Where It Matters Most