Being engaged with social media is vital for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a recent study sponsored by Weber Shandwick in partnership with Forbes Insights.

Read More: Global Executives Struggling to Find Sweet Spot with Social Media [Infographic]

Things have certainly changed in advertising over the last 50 years. Heck, they've changed dramatically in the last 5 years. While the industry has seen major shifts, it's in looking at the people driving advertising that we see the most noticeable changes. What was once a job for the confident "Mad Men" of the world [...]

Read More: The Evolution of Advertising Executives