Being engaged with social media is vital for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a recent study sponsored by Weber Shandwick in partnership with Forbes Insights.

Read More: Global Executives Struggling to Find Sweet Spot with Social Media [Infographic]

Some of us tweet and post on Facebook almost nonstop throughout our day, while others tend to limit their posts to a few updates here and there for fear of overloading their friends and followers. As it turns out, there is an optimal time to tweet and post, as well as a favorable frequency of updating that will lead to peak results.In a recent study by award-winning social media scientist, Dan Zarella, he reveals research that determines when and how often we should be reaching out to our own au [...]

Read More: The Social Timing Sweet Spot: Timing your posts for optimal results

This guest post is by John Hoff of Blog Training Classroom. I've written many articles online over the years. Many deal with WordPress, blogging, and making money online; however, there's one subject I've noticed which consistently takes the "most popular" topic award … search engine optimization. The concept of search engine optimization at times can [...]

Read More: Being Relevant and Reputable—Google’s Sweet Spot