Should you sell? Should you educate? When it comes to content marketing, everyone has an opinion – including the people who read it! What you need to do is figure out the right mix of information and pitching in order to turn your efforts into a return on investment (ROI).

Read More: The Anatomy of Optimal Marketing Content

Some of us tweet and post on Facebook almost nonstop throughout our day, while others tend to limit their posts to a few updates here and there for fear of overloading their friends and followers. As it turns out, there is an optimal time to tweet and post, as well as a favorable frequency of updating that will lead to peak results.In a recent study by award-winning social media scientist, Dan Zarella, he reveals research that determines when and how often we should be reaching out to our own au [...]

Read More: The Social Timing Sweet Spot: Timing your posts for optimal results