Follow some best practices for B2B Facebook marketing and you will be on your way to Facebook lead generation. Remember that you sell to other people and not businesses. The people that buy your products spend a lot of time on Facebook. Half of all users visit the site every day.

Read More: 7 Steps For Awesome B2B Facebook Marketing

Are you looking for fresh ideas to improve your Twitter marketing? We sought out hot Twitter tips from the pros. Keep reading for inspiration. Now's not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is [...]

Read More: 17 Twitter Marketing Tips From the Pros

I'm a big believer in integration. Not integration from the perspective that you're saying the same thing through every communication channel, but from a "breaking down the silos" point-of-view. You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Not in [...]

Read More: Six Ways to Integrate Marketing and Sales

Social media marketing in Asia has doubled in the last year however companies in the region are still to master the potential of the medium, according to a new report...

Read More: Report shows social media marketing on the rise in Asia but strategy still lacking

Recently I interviewed my very good friend Mari Smith, the "Queen of Facebook." She's coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing. You've also seen her outstanding articles on Social Media Examiner pretty much since our inception, and she's also [...]

Read More: The New Relationship Marketing: Wisdom From Mari Smith

Word of mouth marketing is one of the most effective kinds of marketing when it comes to influencing purchase decisions.  A new infographic from WOMMA and Column Five Media takes a look at just how important and effective word of mouth marketing is, online and off.


Read More: Infographic Explores Word Of Mouth Marketing — Online And Off

One of the best ways of learning how to do something successfully is by paying close attention to what others have already done to achieve results (and adapting their efforts to fit your brand's needs). If you're a social media marketer and looking for more insight on how to "do more with less", you'll want to soak up the valuable knowledge in the following case studies.Trying to generate more awareness, trial, and purchase for your consumer packaged goods brand outside of the store aisle? Read [...]

Read More: 3 Social Media Marketing Case Studies You Can’t Afford To Ignore

With the recent changes announced at Facebook, it wasn’t going to be long until it started to introduce changes for brands, with new targeting options. And now it's started to...

Read More: Facebook’s New Marketing Tools for Ads and Insights

Google VP Marissa Mayer from a past Web 2.0 Summit (photo by J.D. Lasica).   Guide to events & conferences for the coming month WITI, Web 2.0 Expo New York, Web 2.0 Summit, Pivot and Pop!Tech are just a few of the events on tap for this month. Here's our roundup of social media, tech [...]

Read More: Social media, tech & marketing events: October

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending [...]

Read More: How Marketing Automation will Need to Evolve to Survive

Magnet Media is looking to add a social marketing manager to its creative/production department, but you'll need to meet certain criteria to land this New York-based gig.

Read More: How to Land a Social Marketing Manager Gig at Magnet Media

Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next [...]

Read More: 14 Tweetable B2B Social Media Marketing Statistics

Brands typically spend thousands on website design and minimal effort on their Facebook presence. New research by Neilsen suggests that these behaviors are lopsided and represent a poor business strategy. The conducted study reveals that Internet users spend more time on Facebook than any other website. Yep, your most loyal customer is shying away from your website in favor of their favorite social network.So, if you’re lacking a compelling Facebook page, you are undoubtedly missing out on a pri [...]

Read More: Say Hello To The #1 Social Media Marketing Vehicle

Social Media Marketing Boot Camp, an online event that features major speakers and small group workshops, begins Tuesday, September 27. If you still haven't registered for the event, you should honestly think about joining. Not only do you get to learn valuable information from social media experts, but you also get to participate in the discussion, which enables you to learn more than you would from a YouTube video.


Read More: Social Media Marketing Boot Camp Begins On September 27

Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly. Keep reading to discover nine ways you can build loyal fans who'll love your business. A recently published an infographic Moontoast illustrates a Facebook fan's journey from a "Potential Fan" all [...]

Read More: 9 Facebook Marketing Strategies to Build Super Fans

Tweet This is a guestpost by Eugene Farber from Reality Burst. Few tools, platforms or communities have gotten as much coverage (and sometimes criticism) in the blogosphere of late as Triberr has. The platform/community has grown rapidly. And when you get so many people on each side of the fence, you know you're doing something right. So [...]

Read More: 9 Marketing Lessons From Triberr

A few weeks ago here on ProBlogger we launched a product I'm really proud of—the Blogger's Guide to Online Marketing Kit written by the Web Marketing Ninja (the guy who has helped me shape my own blogging business model over the last few years). The kit is essentially based around three things: a comprehensive ebook [...]

Read More: 50% Discount Ends in 36 Hours on the Blogger’s Guide to Online Marketing Kit

In 13 days, Social Media Marketing Boot Camp, an online event that features major speakers and small group workshops, kicks off for registered social media gurus. If you are one of the very few that are still not registered, you still have time. Be sure not to miss David Meerman Scott's session, which is called "How to Instant Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now."

Read More: Social Media Marketing Boot Camp: David Meerman Scott

Tweet This is a guestpost by Eugene Farber from Reality Burst. Few tools, platforms or communities have gotten as much coverage (and sometimes criticism) in the blogosphere of late as Triberr has. The platform/community has grown rapidly. And when you get so many people on each side of the fence, you know you're doing something right. So [...]

Read More: 9 Marketing Lessons From Triberr

Companies for the last few years have tried to connect with internet trends and celebrities to give their marketing a better chance of "going viral" on social media. The more their products are associated with things that are popular online, the better-branded the companies will be. Such is the case with Wonderful Pistachios whose 2-year-old [...]

Read More: Combining Trends, Social Media Marketing, and Big Budgets: Wonderful Pistachios