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I'm a big believer in integration. Not integration from the perspective that you're saying the same thing through every communication channel, but from a "breaking down the silos" point-of-view. You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Not in [...]

Read More: Six Ways to Integrate Marketing and Sales

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    • The casualties of print media's decline, as it is squeezed by online news sources, go right the way down. When you add the current economic issues to the m...
      5 years ago

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