Advertisers are constantly trying to make a strong impact in order to build their brands with the intent to create a strong reach from consumers. Tapjoy Videos is a new advertising product designed to combine online video commercials with the correct targeting and engaging capabilities. Tapjoy is launching the concept of a “mobile value exchange,” in which both the consumer and the advertiser receive something of value in the watching and playing of an advertising video.

Read More: Tapjoy Gets into Targeted Video Advertising