Distimo, the app store market tracking service, continues to reveal the importance of the freemium model. Free app downloads have grown 34 percent since 2010 in contrast to paid app downloads which grew by 7 percent. In the past the firm also reported a 10x growth in freemium revenue from top releases on the App Store. 

Read More: 72 Percent of iPhone App Revenue Comes from Apps Featuring In-App Purchases

There is, without any doubt, value in reaching out to your audience via social media. But a recent report from PageLever might just surprise you when you find out that...

Read More: Surprise! Less than 1 percent of your “Daily Active Users” on Facebook are engaging your content

There is, without any doubt, value in reaching out to your audience via social media. But a recent report from PageLever might just surprise you when you find out that your most active users aren't engaging with your messages to any notable extent. The report, which details the difference between an "active" user and an [...]

Read More: Surprise! Less than 1 percent of your “Daily Active Users” on Facebook are engaging your content

There is, without any doubt, value in reaching out to your audience via social media. But a recent report from PageLever might just surprise you when you find out that...

Read More: Surprise! Less than 1 percent of your “Daily Active Users” on Facebook are engaging your content

Social game developer, RockYou, and the marketing research firm, Interpret, announced the latest findings of their ‘Social Gamer Thought Leadership Study'. The study is the first-of-its-kind as it analyzes behaviors, motivations, and purchase intent among the US social gaming demographic. The results both reaffirm existing assumptions and provide some insightful information about social gamers. More after the jump.

Read More: Social Gamers Spend 75 Percent Of Social Networking Time Playing Games

A new report on August web video rankings by comScore indicates that Americans watch massive amounts of online video content. Most of that content is coming from YouTube.


Read More: Online Video Ads Reach 50 Percent of U.S. Population

photo by: Dan HellerPeople are spending a lot more time online in Latin America, and a report shows that 90 percent of that is Facebook.

Read More: Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement

At the beginning of this year, Netflix’s stock prices tripled. The web-based movie rental company had released top devices and partnered with manufactures of consoles involving PS3, Xbox and Wii. The idea was to make it easier for customers to stream movies and TV shows right into their living rooms. In March, Netflix announced its first drama series, "House of Cards," starring Kevin Spacey.


Read More: Netflix Stock Prices Dive Almost 19 Percent After Announcing Loss of 1M Subscribers

Are you a frequent user of smartphone check-in services like Foursquare or Gowalla? I don't use them because personally, I don't want people to know where I am. I guess I like going incognito. Come to find out, I'm not alone. A recent study by Pew shows that only 12% of smartphone users use theses ...

Read More: Only 12 Percent of Smartphone Users Access Check-In Services

Android-based tablets have captured 20 percent of the tablet market, according to a fresh data release from ABI Research. A flood of lower cost devices and Android fragmentation are considered to be the key factors in the increasing market share.

Read More: Android Captures 20 Percent of the Tablet Market

Skype CEO Tony Bates just took the stage at today's Facebook event announcing integrated video calling, group chat and new design today and revealed a number of new stats regarding video calling on the VoIP platform. Bates said that Skype users are averaging 300 million minutes per month of video calling. Bates says that 50 percent of Skype's traffic is video calling .

Back in December, Skype told us that video calling represented 40 percent of all Skype calls, so clearly the interaction with [...]

Read More: Skype Averaging 300M Minutes Of Video Calling Per Month; Represents 50 Percent Of Traffic