Today's guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the [...]

Read More: Three Ways to Increase Engagement On Your Website

While Facebook's new user sign-up rate may have slowed, the user engagement on the world's largest social networking site continues to grow strongly. A whitepaper report from Efficient Frontier concludes that...

Read More: Facebook user engagement up 31%, ‘Like’ feature is key driver

You can all stop whining now, Facebook Page owners. Your page and post impressions may have gone down, but your comments and...

Read More: Facebook Pages: Impressions are down, but engagement is up

Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page. It's an increasingly common practice and something I discuss with clients almost daily. But is it a good idea? What is Fan-Gating? Fan-gating is accomplished by creating two versions of a tab on your page—one that's shown [...]

Read More: Does Facebook Fan-Gating Hurt Facebook Engagement?

If you’re the average Facebook user, you have 130 friends, are connected with 80 groups, events, and fan pages and most importantly spend 27% of your Facebook time browsing the newsfeed. That 27% represents the largest share of time spent on Facebook by the average user, making the Newsfeed the most popular single content section [...]

Read More: How Facebook Giveaways Can Enhance Wall Engagement

photo by: Dan HellerPeople are spending a lot more time online in Latin America, and a report shows that 90 percent of that is Facebook.

Read More: Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement

A few cool stats came across my desk this morning, from social media management platform Roost, that I thought were worth sharing. If you are trying to up your engagement on Twitter and Facebook, here are a few tips and stats to help the cause. These are not magic steps but they are still worth [...]

Read More: A Few Simple Tricks For Engagement: Photos, Questions, Quotations

Dennis and I have had several people come up to us lately that when asked what their biggest challenge is to their internet marketing, they have answered: How do we get more engagement? And that is a great question, because how do you create stark raving fans who become uber advocates of your products, brand [...]

Read More: Get Better Engagement From Your Facebook Page!

  Tips on social CRM for brands from an industry expert Guest post by Lauren Carlson CRM Analyst, Software Advice The greatest benefit of attending those big, bulky industry conferences is not the swag – although that free Apple TV was pretty sweet. Rather, it's the opportunity to speak with some of the greatest thought [...]

Read More: Golden rule of engagement: Always tell the truth

facebook_widget.jpg In a report earlier this month by EdgeRank Checker, found using 3rd party API's on Facebook substantially decreases the likeliness of fan engagement, some up to 80%. 

We ran our analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans. We took each individual post and analyzed the engagement (comment & likes) along with how many fans the Page had at the moment of updati [...]

Read More: EdgeRank Checker Reports 3rd Party API's Decrease Facebook Engagement

This quality video from Socialflow talks about a study they did to measure audience engagements of 6 major media Twitter accounts. Should you be more concerned about followers, retweets, or clicks on links to your content? Smart questions from a very interesting study. Who do you think would have a more engaged audience: Fox News, [...]

Read More: How Do You Determine The Engagement Of Your Twitter Audience?

Tweet Welcome to Week 4 of the Social Friday Series from SocialMouths, I'm glad you're here! The week, as it has been for the last month, has been taken by conversations about Google Plus. You know how we are, we love to predict the future… The only news that got a little attention besides G+ [...]

Read More: Social Friday: G+ Custom URL, BlogWorld, Forget Engagement And A Special #FollowFriday

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free

Read More: Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free

Read More: Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free

Read More: Measuring Facebook Fan Engagement Beyond the Like