It’s been a while since I’ve seen a successful branded viral video campaign that clearly featured the brand’s name or logo. Going viral with branded content is one of the biggest challenges for viral video marketers these days and usually if a video even mentions the name of the product or service that it is [...]

Read More: How Skittles Did The Impossible, Branded Viral Video Success

It's hard to have missed last week's hype on F8, Mark Zuckerberg and all the huge changes that are coming to Facebook. As much as I'm always eager to read up on Social Media news, it was pretty hard to keep up with everything!. Of course, as a Social Media Manager I was concerned, not [...]

Read More: What about Company and Branded Facebook Pages? Back to the drawing board!

It’s called “branded journalism,” or “content journalism,” and it’s the next big movement in communications, but traditional media figures are shaking their fingers.“It’s journalism perhaps, but not as you know it” explains Tom Pullar-Strecker in a recent article for stuff.co.

Read More: Is Branded Journalism Still Journalism?

Branded social communities are to your social marketing strategy what your company website is to your internet marketing strategy. You’d never run online advertising campaigns, banners ads, or search marketing campaigns without having a place to send prospects, a place where you control the entire messaging, would you?

Read More: How Branded Communities Leverage Your Social Strategy

If you’ve been thinking of trying to take your brand viral with a creative, original and hilarious online video campaign, the odds aren’t exactly in your favor.  Statistics show that only 1 in 500 online videos produced by brands bring in more than 500,000 views, and the videos that break 1 million are even more rare.  The time has come to face the facts: creating a viral video is a lot harder than it looks.


Read More: Only 1 in 500 Branded Online Videos Break 500,000 Views