It’s called “branded journalism,” or “content journalism,” and it’s the next big movement in communications, but traditional media figures are shaking their fingers.“It’s journalism perhaps, but not as you know it” explains Tom Pullar-Strecker in a recent article for stuff.co.

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Kristinn Hrafnsson, spokesperson for WikiLeaks (photo by JD Lasica)   WikiLeaks official criticizes New York Times before international group of journalists WikiLinks has changed the role of journalism and "made journalists braver," Kristinn Hrafnsson, the official spokesperson for WikiLeaks, told an international group of journalists assembled in Santiago, Chile, on Thursday. Braver, that is, with [...]

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Reimagining Journalism in the Age of Social Media View more presentations from JD Lasica.   9 ideas for taking journalism to a new place Social media is far more than social marketing, which is why Socialmedia.biz returns regularly to the subject of how social is reshaping the worlds of media and journalism. I arrived in [...]

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Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down [...]

Read More: Dispelling the Darkness with Brand Journalism