In a report released last week by Altimeter Group, they studied more than fifty social media case studies gone wrong and discovered some surprising insights, among which was 76% of the crises could have been avoided by having proper training, staff, and a response process in place. Some of the examples used to measure in this Altimeter Group study are enterprise level, who often have resources at their disposal that SMB's or entrepreneurs do not. So what someone not on the enterprise level [...]

Read More: Altimeter Group Shares Brand Preparedness of Social Media Crisis

Just today, the Altimeter Group released a study titled “Social Business Readiness: How Advanced Companies Prepare Internally” that gives deep insight as to how advanced companies are preparing themselves internally to transform into a social business. While some organizations are being forced and literally “thrown into the fire”, the smart ones are being proactive and building out requirements that will help social business transformation. Baseline Governance: Established and reinforced a corpo [...]

Read More: [REPORT] Altimeter Group Reveals Social Business Readiness