In a report released last week by Altimeter Group, they studied more than fifty social media case studies gone wrong and discovered some surprising insights, among which was 76% of the crises could have been avoided by having proper training, staff, and a response process in place. Some of the examples used to measure in this Altimeter Group study are enterprise level, who often have resources at their disposal that SMB's or entrepreneurs do not. So what someone not on the enterprise level [...]

Read More: Altimeter Group Shares Brand Preparedness of Social Media Crisis