Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned [...]

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Guest blogger Chase McMichael is founder, president and CEO of social intelligence company InfiniGraph. A veteran of realtime collaboration technologies at companies such as Oracle, Sprint and Chase Manhattan Bank. McMichael will present "Optimizing Social Media: Making Real-Time Decisions on Real-Time Data" at Socialize West, October 21 & 22.Maximize results or you're going to lose your job. Facebook's meteoric revenue growth is serious business, with $1.6 Billion in revenue for the first h [...]

Read More: Social Ménage à Trois in Paid, Earned and Owned Media