It's Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you're building and, when he stepped down from Apple a little more than a [...]

Read More: Measuring PR Results On a Shoestring Budget

Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned [...]

Read More: Owned vs. Earned Media: Measuring the ROI

Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we've all experienced) when he tells someone he's in PR…and how irritating it is that people assume we lie or spin for a living. And now, a [...]

Read More: Measuring PR Success: Seven Metrics to Consider

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free

Read More: Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free

Read More: Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free

Read More: Measuring Facebook Fan Engagement Beyond the Like