Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned [...]
Read More: Owned vs. Earned Media: Measuring the ROI
The casualties of print media's decline, as it is squeezed by online news
sources, go right the way down. When you add the current economic issues to
the m...
13 years ago
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