Paid Discovery campaigns on StumbleUpon have progressed up to a higher range of intellect because the platform added something new to its system called “interest optimization”. The new feature offers practically a turn-key method for advertisers to reach appropriate audiences.

Read More: StumbleUpon’s New Addition Optimizes Paid Discovery Campaigns

Let’s face it, good marketing campaigns using LinkedIn are hard to find. It is the most popular business social network yet there aren’t many examples of good LinkedIn business marketing campaigns. LinkedIn does have a useful resource of success stories from individuals that use the site for networking or job seeking, but I wanted to delve a little deeper and find case studies that show how LinkedIn marketing can be done a little differently, both for large and small organisations. Finding them [...]

Read More: 5 LinkedIn Campaigns Worth a Look

Hearsay Social took the initiative and set forth new tools allowing large companies with local offices, agents, or representatives to reach out with a social media campaign to every local contact. At the same time, the local offices can track down rogue operations, scanning social media sites for unauthorized pages and profiles that appear to represent the organization.


Read More: Big Social Marketing Campaigns Get Local with Hearsay

Big brands from all over the world are using Facebook on a daily basis to engage with consumers and although most will have a long term strategy, they will also run tactical campaigns to acquire likes and encourage interaction. These 5 video case studies show how the brands and agencies went about creating the campaigns and how they reached out in to multiple platforms. You might not have the big budget that these global brands have but you can certainly take some inspiration from what they are [...]

Read More: 5 case studies on global brands' Facebook campaigns

This is a guest post by Tristan Handy, Director of Marketing at Argyle Social. Argyle is a leading social media marketing dashboard for business. My company, Argyle Social, was invited to participate in the Promoted Tweets beta as of January 24, 2011. For the past five months, we’ve used the channel fairly actively. Some campaigns [...]

Read More: 3 Lessons For Better Promoted Tweets Campaigns

Modern day narrative is written in the [...]

Read More: 6 of the Best Social Media Campaigns Ever

Tablets, or least the iPad, are hot. So hot, in fact, that Google just turned on the ability for advertisers using Google AdWords to specifically target tablets for their campaigns.Tablet targeting options now availableGoogle lets AdWords users target Android, iOS and webOS tablets. Any or all of them can be selected for a campaign. Note that Google's tablet targeting does not includes the BlackBerry PlayBook. Advertisers can also select which mobile carriers can be targetted.Google expect [...]

Read More: Google Adwords Now Provides Tablet Specific Campaigns (except for RIM’s PlayBook)