I am a communication professional, with a bent toward marketing because of the bottom line results it drives. I understand advertising. I understand the value and benefits of it. I even work with my team to recommend it to clients in integrated programs. But I'm not an advertising expert. That's why I was so interested [...]

Read More: Using Google AdWords to Test Your Messaging

Today Google announced some pretty huge news for advertisers—they have launched a new AdWords feature to select users called AdWords for Video that lets advertisers easily place and manage ads on YouTube videos and the Google Display Network.  AdWords for Video claims to make it easier than ever for advertisers to set up online video campaigns, reach targeted viewers and gain maximum views.


Read More: Google Announces AdWords For Video With An Emphasis On Getting Your Video Watched

Tablets, or least the iPad, are hot. So hot, in fact, that Google just turned on the ability for advertisers using Google AdWords to specifically target tablets for their campaigns.Tablet targeting options now availableGoogle lets AdWords users target Android, iOS and webOS tablets. Any or all of them can be selected for a campaign. Note that Google's tablet targeting does not includes the BlackBerry PlayBook. Advertisers can also select which mobile carriers can be targetted.Google expect [...]

Read More: Google Adwords Now Provides Tablet Specific Campaigns (except for RIM’s PlayBook)