Social data and the social sciences are a powerful match. New research from Cornell University suggests that our moods are partly driven by a shared underlying biological rhythm that transcends culture and environment. The sample population studied? Twitter users. This is the first cross-cultural study of mood rhythms using text analysis of Twitter, and it’s [...]

Read More: Bazaarbrief: Twitter study suggests biological basis for moods

When social first began gaining popularity, it seemed inevitable that the marketing norms of the rest of the internet would make their way into social networks. Static display ads, impression counts, and brand-controlled, non-conversational advertising would soon rule social as they did the rest of the web – or so many thought. Instead, social pushed [...]

Read More: Bazaarbrief: Online social norms spread offline

Reviews and other types of online information hold more sway than ever on consumer purchasing decisions, according to Cone’s 2011 survey of over 1,000 US adults. Here are some of the most interesting takeaways. Blog posts and consumer reviews gain most ground Before pulling the trigger on buying decisions, most consumers polled use the Web [...]

Read More: BazaarBrief: The who and what of purchase influence