When you think technology and mobile technology in particular, the first company that comes to mind is probably not the 158 year old maker of fine pianos Steinway & Sons. And yet, Steinway & Sons just entered the iPad world with the purchase of the sheet music and piano learning app Etude.


Read More: Steinway & Sons Enters the iPad Age with the Purchase of Etude (now free!)

Reviews and other types of online information hold more sway than ever on consumer purchasing decisions, according to Cone’s 2011 survey of over 1,000 US adults. Here are some of the most interesting takeaways. Blog posts and consumer reviews gain most ground Before pulling the trigger on buying decisions, most consumers polled use the Web [...]

Read More: BazaarBrief: The who and what of purchase influence