Late last week I received an invitation to try out Google Analytics' new Real Time Stats feature, which was announced a couple of weeks ago. I'm not sure when it will be available to everyone, so thought I'd give a quick preview of it. While it is very simple I can see this being very [...]

Read More: Google Analytics Real Time Stats Preview

In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0. Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today. He explains how your social media activity influences the behavior of your business audience to help you improve your results. Be sure [...]

Read More: How Google Analytics Is Impacting Business

Reggie Bradford is the Founder and CEO of social marketing software provider Vitrue. Reggie brings nearly two decades of technology leadership and experience to Vitrue, which he founded in 2006. Follow Reggie on Twitter on @ReggieBradford and @Vitrue.As an industry, we fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Earlier this week, Facebook underlined that im [...]

Read More: If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

Social media marketing software maker Wildfire is announcing its integration with the new Facebook Insights data, the update to Facebook's analytics system for Pages, also announced today. Wildfire had helped advise Facebook on the development of the new Insights system, so it was prepared to provide the new data to its clients via its own suite as soon as it became available.

However, the Wildfire suite offers some additional features beyond the new Facebook Insights, including the ability to [...]

Read More: Wildfire Launches Analytics Suite That Integrates With Facebook’s New Page Insights

social_media_analytics_book.jpeg Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder. Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send copies to several or our chapter leaders and Professional members to review on our behalf.  Check out some of the reviews from Jeannie Walters of SMC Chicago, Brad Hogenmiller of SMC St. Louis, Mark Krupinski o [...]

Read More: SMC Book Club: Social Media Analytics Webinar Recap

Fresh with new funding, Buddy Media, a company that provides Facebook Page and social media management tools to brands, is launching ConversionBuddy, a data and analytics platform for brand marketers.

Buddy Media provides an all-in-one social media management system to help create, manage and track social campaigns on Facebook. The platform lets brand managers agencies create, manage and track Facebook pages in a variety of languages to drive and increase user and brand engagement. Users don’ [...]

Read More: Buddy Media Launches Intelligent Facebook Data And Analytics Platform For Marketers

This guest post is by Joe of the New Customer Workshop. Guest posting is a great way to market your brand. When you guest post you are able to demonstrate you expertise to a new audience. The short term benefits are a bump in traffic to your website. Longer term benefits are sees through quality [...]

Read More: A Dash of Analytics Takes the Guess Work Out of Guest Posting

The idea of social influence scoring appears to tickle some folks the wrong way. After reporting on the Fashion's Night Out event hosted by Bal Harbour Shops where only the socially-high-scored elite could attend, both my inbox and Twitter feed flooded with surprised feedback. Some social media junkies were genuinely excited about the news, while others were simply dumbfounded.Klout, the social analytics tool behind the controversy, appears unaffected by the reaction one way or another and is, i [...]

Read More: Social analytics tool Klout rolls out Topic Pages

The idea of social influence scoring appears to tickle some folks the wrong way. After reporting on the Fashion's Night Out event hosted by Bal Harbour Shops where only the socially-high-scored elite could attend, both my inbox and Twitter feed flooded with surprised feedback. Some social media junkies were genuinely excited about the news, while others were simply dumbfounded.Klout, the social analytics tool behind the controversy, appears unaffected by the reaction one way or another and is, i [...]

Read More: Social analytics tool Klout rolls out Topic Pages

Have you ever wondered just how much traffic  Twitter actually sends your way? I have. You want to know that the areas you are spending your time at are bringing you results. Sure, Twitter is more than just bringing numbers to your blog, but that is an important aspect of it and it's been hard ...

Read More: Measure Your Traffic From Twitter with their New Web Analytics Tool

This is the eleventh of a weekly series, in which every week, we look at five social media tools and platforms that have created some buzz over the last week. But with two thirds of the year under our belts, it makes sense to start looking back a bit.For this edition, we’re going to take a look at the best new social media analytics and insight tools of 2011.Here are the ones that have stood out for us this year (so far):PageLever.com – Facebook fan page insights and analytics on steroids.People [...]

Read More: The best new social media analytics tools of the year (so far)

marshall_sponder_headshot.jpeg social_media_analytics_book.jpeg We are introducing our September Book of the Month, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder. We're certainly excited about this title, since the subject of metrics is often intimidating but absolutely vital in marketing.Marshall Sponder is an independent Web Analytics and SEO/S [...]

Read More: Social Media Book Club September Selection: Social Media Analytics

It's Facebook question of the week time (clap, clap, clap!). This week I'm giving you a little repeat from a video I did for Radian6. I'm a big fan of theirs so I was ecstatic when they asked me to guest blog for them. And then they changed their minds and asked me to do [...]

Read More: The Future of Analytics

If you've been using Facebook Insights to try to get an idea about what is happening with your Facebook page, you're likely seeing some interesting results. Unfortunately, you're also probably completely confused by what Insights is telling you.PageLever is a Y Combinator-backed startup that is turning the world of Facebook analytics upside down. Since it requires access to your page from anyone who is a page administrator, it can pull deeper, more meaningful data and it can tell you information [...]

Read More: PageLever: The Facebook analytics app by which all others will be measured

Guest post by Rand Fishkin Founder & CEO, SEOmoz If you use Google Analytics, you've undoubtedly seen a report like the one above. The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and [...]

Read More: How to analyze social traffic in Google Analytics