Reggie Bradford is the Founder and CEO of social marketing software provider Vitrue. Reggie brings nearly two decades of technology leadership and experience to Vitrue, which he founded in 2006. Follow Reggie on Twitter on @ReggieBradford and @Vitrue.As an industry, we fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Earlier this week, Facebook underlined that im [...]

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Something weird is happening: We're the pretty girl who isn't getting invited to Prom because everyone assumes she's already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified [...]

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