Social media marketing software maker Wildfire is announcing its integration with the new Facebook Insights data, the update to Facebook's analytics system for Pages, also announced today. Wildfire had helped advise Facebook on the development of the new Insights system, so it was prepared to provide the new data to its clients via its own suite as soon as it became available.

However, the Wildfire suite offers some additional features beyond the new Facebook Insights, including the ability to [...]

Read More: Wildfire Launches Analytics Suite That Integrates With Facebook’s New Page Insights

Today, Skype is launching Skype 5.4 for Mac Beta with the same Facebook integration found in Skype 5.5 for Windows.The new update lets you IM and connect with your Facebook friends without leaving Skype. You can read and update your News Feed, comment and ‘Like' your Facebook friends' posts – all within Skype for Mac OS X Beta.To connect to Facebook, simply sign into Skype, click on the Connect to Facebook tab and enter your Facebook sign in details.Updating, please refresh.

Read More: Facebook now integrates with Skype 5.4 for Mac OS X Beta

The Windows Phone "Mango" update adds Twitter integration to the platform. Microsoft's Andy Myers explains how this all looks and works in a blog post this week.


Read More: How Windows Phone 7.5 (Mango) Integrates with Twitter

I've been on a little bit of a Klout kick lately, which you may have noticed if you follow me on Twitter. As more brands start taking notice of your Klout score, I want to make sure I am ahead of or at least even with the game. Klout isn't showing any signs of slowing ...

Read More: Klout Now Integrates a Total of 10 Social Networks, More Coming

If I were forced to gamble on something, I would bet that more people click on links on news and blog pages that lead to related information than advertisements. The company that powers such related content discovery for desktop websites such as USA Today, AllThingsD, MSNBC, The New York Post and The Atlantic now has a solution for mobile websites too.


Read More: Outbrain for Mobile Integrates Content Recommendation Links for Mobile Websites