Surprisingly, newspapers are paving the way for using social media effectively. That theory has come true, as a recent case study published by the Nieman Journalism Lab shows how the LA Times has embraced social media alongside a smart SEO strategy, to bring its traffic numbers through the roof. It's implemented a new social strategy that included Facebook commenting and a higher emphasis on the blog section of its site that has seen readers more engaged, and their visits increase at a time when [...]

Read More: How The LA Times is winning with social media

With all the buzz around gamification and how it will and should evolve for brands and users, I wanted to take a look at the brands that are using gamification mechanics to market their products and engage users effectively. How gamification will work for brands is still largely unknown and we’re yet to see if it will really take off as a new social media strategy for brands, or whether it is more of a quirky gimmick that will ultimately lose its shine or annoy users. These brands show how gamif [...]

Read More: 5 Brands with Winning Gamification Strategies