Surprisingly, newspapers are paving the way for using social media effectively. That theory has come true, as a recent case study published by the Nieman Journalism Lab shows how the LA Times has embraced social media alongside a smart SEO strategy, to bring its traffic numbers through the roof. It's implemented a new social strategy that included Facebook commenting and a higher emphasis on the blog section of its site that has seen readers more engaged, and their visits increase at a time when [...]

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