"Gamification" seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential.

Let's explore why.

This week Google announced the launch of their Google News Badges. Google heralded the launch with the following description:

The U.S. Edition of Google News n [...]

Read More: The Gamification of News

With all the buzz around gamification and how it will and should evolve for brands and users, I wanted to take a look at the brands that are using gamification mechanics to market their products and engage users effectively. How gamification will work for brands is still largely unknown and we’re yet to see if it will really take off as a new social media strategy for brands, or whether it is more of a quirky gimmick that will ultimately lose its shine or annoy users. These brands show how gamif [...]

Read More: 5 Brands with Winning Gamification Strategies