Last week I had the pleasure of attending the Social Media Breakfast in the Kitchener-Waterloo technology hub of Canada, and the featured speaker was Lisa Middleton, the Director of Marketing & Audience Development with the Stratford Shakespeare Festival. The festival has one of the most consistent and interesting social media applications I've seen in years, and it was great to hear where the initiatives came from and just how effective they have been for Stratford.
Read More: Stratford Shakespeare Festival’s Lisa Middleton Explains the Intersection of Theater and Twitter
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