Last week I had the pleasure of attending the Social Media Breakfast in the Kitchener-Waterloo technology hub of Canada, and the featured speaker was Lisa Middleton, the Director of Marketing & Audience Development with the Stratford Shakespeare Festival.  The festival has one of the most consistent and interesting social media applications I've seen in years, and it was great to hear where the initiatives came from and just how effective they have been for Stratford.

Read More: Stratford Shakespeare Festival’s Lisa Middleton Explains the Intersection of Theater and Twitter

What would you do if you were out on a movie date and entered the theater with your date to discover that the entire theater was filled with big tough biker dudes, except for two lone seats in the middle?  An awesome new Carlsberg viral campaign set out to see how couples would react to a theater filled with not-so-friendly gents.  The video has racked up a whopping 1.3 million views in under a week and has the Internet abuzz as people talk about how they would react.


Read More: Watch: Carlsberg Goes Viral With Awesome Movie Theater Prank