Today at Facebook's f8 conference in San Francisco, CEO Mark Zuckerberg showed off a huge change to the service: Timeline. It's the Profile reborn, and it looks great. Later, Facebook's head of product Chris Cox took the stage to talk about the feature's inception.

Cox largely credits two people: Nicholas Felton and Sam Lessin.

Cox waxed poetic about Felton's history. He gushed about Felton's Feltron Annual Reports, which stared in 2005. "14 pages. One year. One book," Cox noted. It was all ab [...]

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