Word of mouth increases sales. Depending on which study is being quoted, research has found word of mouth to be 8.5 and 30 times more effective than other media.At last month’s excellent Contagious Marketing seminar, sponsored by United Insight, Wharton Assistant Professor of Marketing Jonah Berger presented an actionble analysis of why some products get more word of mouth than others. He focused on seven, which he labels ASPECTS.
Read More: 7 Essential Aspects of Word of Mouth Marketing
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