Google blogged about baseball search trends to get us ready for this seasons World Series matchup between the Texas Rangers and the St. Louis Cardinals. If the number of Google...

Read More: If Google searches decided the World Series, the Cardinals would win

This isn't CityVille, folks. When making the decision between reporting on which Facebook games our readers should be checking out and...

Read More: Hit TV series Dexter goes social with its new Facebook game, Slice of Life

Ever wondered what it’s like to work at YouTube?  Your wondering days are over.  YouTube has launched a brand new series that gives viewers an inside look at life at YouTube.  Meet the employees, check out the San Bruno office, and get a taste of what it would be like to work at the one and only YouTube.


Read More: New YouTube Series Gives You A Glimpse Into Life At YouTube

This isn't CityVille, folks. When making the decision between reporting on which Facebook games our readers should be checking out and...

Read More: Hit TV series Dexter goes social with its new Facebook game, Slice of Life

CliffsNotes have been a best friend to the procrastinating student for decades.  Designed as overviews and classic book companions, CliffsNotes are often used to cram for tests on books that students just didn’t get around to reading, as they are much shorter than the actual books and include all the most pertinent information.  Now, procrastinating students don’t even have to read the CliffsNotes to prepare for class—they can watch them!  CliffsNotes, AOL, Coalition Films and Survivor producer [...]

Read More: CliffsNotes Get An Animated Web Series, Procrastinating Students Rejoice!

The size of online video is growing at a rapid pace—it has tripled in size since 2003, more people are watching online video every day and people are craving longer and more professional content on the web.  I had the opportunity to ask Dan Goodman and Bill Masterson, co-founders of digital entertainment company Believe Entertainment, about their take on the appeal web video and what they think is in store for the future of web series.  Read on to find out more.


Read More: Believe Entertainment Co-Founders On The Growth & Future Of Web Series [Interview]

One of the principal online giants, Yahoo, will launch its first-ever slate of original series beginning in October. The platform will mix some traditional TV programming along with its own unique programs geared toward the female audiences.


Read More: Yahoo Dives Back into Original Series with TV-style Programming

If you’ve seen the hilarious Ben Stiller flick Tropic Thunder then you surely remember the seriously funny fake movie trailers featured at the beginning of the film.  There was The Fatties: Fart 2 starring Jack Black aka Jeff Portnoy, Satan’s Alley with Toby Maguire and Robert Downey Jr. aka Kirk Lazarus, and Scorcher VI with Stiller as Tugg Speedman.  The trailers are just one of the many highlights of Tropic Thunder and fans will be excited to hear that Stiller plans to make even more of them! [...]

Read More: Ben Stiller To Launch Tropic Thunder-Inspired Fake Movie Trailer Web Series

If you dream of acting in a web series it’s easier than you may think.  Forget the auditions—there’s a web series out there that anyone can be in.  It’s called Beckinfield and it describes itself as Mass Participation TV (MPTV)—a web television series where anyone can create a character.


Read More: Beckinfield: The Mass Participation Web Series That Anyone Can Act In

I have never done this before on my blog but I am going to be writing a series of blog posts about customer and brand advocacy.  Chapter 9 in my book is all about advocates so much of the series will pull from that content.  Many companies today are starting to shift their marketing dollars and are looking to create formal advocate programs. Their focusing less on reaching out to influencers, and instead, identifying those social customers who may or may not thousands of Twitter followers but lo [...]

Read More: Blog Series: How to Create a Formal Customer Advocacy Program