Klout announced a new scoring model today which they state "represents the biggest step forward in accuracy, transparency and our technology in Klout’s history." This new scoring model may have changed your Klout score. I noticed mine went down a little, but there wasn't a huge change. For those of us who did see our ...

Read More: Klout’s New Scoring Model Shows You Why Your Score Changed

Social media truly is taking over. From communicating with friends, staying updated with family members, and even to networking opportunities with potential employers or business contacts — if you haven't gone social, you're living in the past.Even the world of fashion seems to be caught up in the trend. Popular fashion retailer Saks 5th Avenue just launched their massive interactive Apple storefront that sources tweets hashtagged with #StylelistatSaks, streaming them over several displays [...]

Read More: You must have a Klout score of 40 or more to get into this Fashion's Night Out party

Today's guest post is written by Tammy Kahn Fennell. Social media has given rise to an entire new level of narcissism. We all want to be heard, and to be respected. Twenty years ago I bet you never thought that taking a stroll in the countryside or eating at a restaurant would be worthy of [...]

Read More: Am I Important? Finding Balance in Influence Score

This guest post is by Melissa Cassera of www.casseracommunications.com. You write a blog post. You post it. You tweet, Facebook, Digg, Stumble, and perform every other type of online promotion to supersize your presence. What are you missing? Promoting “offline” using a major influencer like a national magazine can bring a blizzard of traffic to [...]

Read More: The Fail-Proof System to Score National Magazine Publicity for Your Blog

Klout is on a roll! They now factor in YouTube as part of your social influence. This new feature rolled out Monday evening. For those of you still trying to figure out Klout and if it has any importance, it's basically a service that measures how influential you are in social media. Do you interact ...

Read More: Klout Now Factors in YouTube for Your Score

Towards the end of June, it was announced that Klout had come to Facebook, which gave brands a new way to engage with fans. It also results in brands offering rewards to their fans based on their Klout score. Ever since this bit of news hit the web, the big question has been "How do ...

Read More: Foursquare Check-ins Help Play a Role in Your Klout Score