It's called simply the "Amazon Kindle". But it's not like any Kindle you've seen before. It displays content in full color. It has a 7-inch capacitive touch screen. And it runs Android.

Rumors of Amazon making a full-fledged tablet device have persisted for a while. I believe we were one of the first to report on the possibility from a credible source — the same person who accurately called Amazon's Android Appstore. That source was dead-on again, it just took Amazon longer than anticipated to [...]

Read More: Amazon’s Kindle Tablet Is Very Real. I’ve Seen It, Played With It.