Last week Heather Whaling wrote a blog post called Dear PR Pro, Is PR Just Professional BSing? The gist of it is that she was teaching a college course and one of the students said her family and friends thinks she's going in to a field to professionally BS. If you're in PR, you've heard [...]

Read More: What Is Public Relations? We Have a Perception Issue

Mobile social gaming network OpenFeint has just appointed Sarah Thomson, a former Glu Mobile and IUGO executive, as its Director of Developer Relations. Thomson is a heavy hitter in the mobile gaming world. As such, OpenFeint hopes to utilize her insight and deep connections to continue building its relationships with both traditional and free-to-play developers. More after the jump.

Read More: OpenFeint Hires Former Glu Executive, Sarah Thomson, as Director of Developer Relations

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference? This post will focus on six metrics you can use to measure the impact of social media on public relations (PR). Why social media and PR? As news outlets continue to boost their [...]

Read More: 6 Ways to Track the Impact of Social Media on Public Relations

In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you'd expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino's, Pizza Hut, Coke, Pepsi, and [...]

Read More: Blogger Relations: Know Your Audience

A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week. Actually, I didn't really pay attention to the ad; I'm sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR. I [...]

Read More: Public Relations for Sharks

It's Facebook question of the week time (clap, clap, clap!). But this week I have a different video for you. Johna Burke and I had a little chat about ethics at Counselors Academy in Las Vegas (well, really Lake Las Vegas, which is nowhere near the Strip) in May. I know that was months ago, [...]

Read More: Ethics In Public Relations

Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn't mean to, but, according to the group "rules," you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan's webinar about the types of content you can create to generate leads. And, [...]

Read More: Public Relations vs. Marketing

This first ran on Inkling Media, my friend Ken Mueller's blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I've spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three [...]

Read More: Create Your Own Media Relations Program