Facebook, the Natural Resources Defense Council (NRDC) and clean tech startup Opower are today announcing a partnership to develop a new social networking-based energy application that will help consumers monitor, improve and compare their home's energy usage with their friends and other Facebook users.

The app, designed to improve energy awareness, has the potential to combine the 800 million+ users on Facebook with Opower's network of over 60 utility partners reaching 55 million U.S. househol [...]

Read More: Facebook, NRDC & Opower To Partner On Energy-Saving Social App

Observing movie studios

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Café World and Farmers Insurance have partnered up for what looks like one very fun social media campaign. From special features to a trip giveaway, this is one promotion you just might want to get involved in. If you like food, traveling, and hanging out with celebrity chefs that is. Players of Zynga's Café World ...

Read More: Café World and Farmers Insurance Partner Up for Social Media Promotion, Includes Food ...

YouTube is working on a Partner Playbook, chock full of tips to help their partners build their audiences, optimize discovery and maximize views.  At a YouTube Partner MeetUp in New York on June 16, 2011, Ryan Nugent from the YouTube Next Up Lab presented a draft of the Playbook.  This is part four in a series presenting tips gleaned from Ryan’s presentation of the YouTube Partner Playbook.  The other parts in the series include Online Video Optimization Tips, Analytics & Insight Tips, and O [...]

Read More: Online Video Marketing Tips From The YouTube Partner Playbook