A new "Global Survey on Social Media Risks" infographic reveals a dangerous gap in corporate social media security. 63 percent of more than 4,000 respondents in 12 countries said that social media in the workplace represents a serious security risk — yet only 29 percent report having the necessary security controls in place to mitigate it. More than 50 percent of respondents report an increase in malware due to social media use.


Read More: Infographic: Global Survey Finds Malware Attacks Up Because of Social Media

A new service has launched that allows brands to take a unique approach in how they rank their customers online. While services such as Klout attempt to rank people in terms of their social influence (number of followers, retweetability etc), ShopIgniter’s new commerce platform takes it one step further by analysing which of your customers are using their social networks most effectively to promote your products and services by word of mouth.It extends influence measurement by looking at how spe [...]

Read More: ShopIgniter finds your brand's most social media savvy customers

While the general public seems to have grasped the value of accessing Facebook and Twitter from smartphones, it appears most people do not see the value of check-in apps like Foursquare. According to GigaOm, Liz Claiborne recently commissioned a study to find out how customers use mobile commerce tools. Only 30 percent of those surveyed said they expect to use mobile check-in apps.


Read More: Liz Claiborne Study Finds Check-ins Not Popular