State Farm Insurance swears by the motto, "When the unexpected happens, State Farm has you covered," and they’re giving you a taste of "the unexpected" in a crazy new interactive video campaign in which they blow up your house.


Read More: State Farm Blows Up Your House In Awesome Interactive Video Campaign

The 57th US presidential election will be held on Tuesday, November 6, 2012. And as with all presidential elections, there's sure to be a lot of talking points en route to the finale, which is why it seems YouTube is launching a new dedicated Politics site in the build up to election time. In a [...]

Read More: YouTube launches ‘Politics’ to track the US election campaign through video

KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. If you send a tweet to KLM anytime during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live Reply.’


Read More: KLM Launches Twitter Response Campaign: Tweeting Live Video Replies Now!

Are you wondering how to use QR codes to enhance your marketing? Keep reading to learn some tips for implementing 5 essential steps. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. www.youtube.com/watch?v=B3lrcOhmp9g [...]

Read More: 5 Steps to a Successful QR Code Marketing Campaign

This is a guest post by Dave Thomas. Whether you have stayed in-house or gone with an outside agency for your social media campaign, finding it broken down along the side of the road is never a good feeling. Given the explosion of social media in the workplace in recent years, it behooves small businesses [...]

Read More: Your Social Media Campaign is Broken. How Do You Fix It?

Ben Stiller has launched a social media campaign to promote his charitable foundation that is sure to get him a ton of attention and all he has done is put the words “Jennifer Aniston” and “Naked” in one sentence. In the short video below Stiller explains that in an effort to find a new name for his charity and having exhausted all the options he thought calling it the Jennifer Aniston foundation would be the best bet. He has even purchased the URL seejenniferanistonnakedfoundation.com which red [...]

Read More: Ben Stiller uses "naked" Jennifer Aniston to promote his new Facebook campaign

The Ushuaia Beach Hotel in the European summer clubbing capital of Ibiza has just launched an innovative campaign using RFID technology that allows users to carry out Facebook activity in the real world while on holiday. Guests can tag photos, check in on Facebook Places and share their wonderful holiday moments without carrying a computer or phone around with them (which is handy when you're in Ibiza).All they have to do is wear a wrist band that they are given when checking in and match it up [...]

Read More: Check out this hotel's Facebook obsessed RFID campaign in Ibiza

The negotiations over raising the U.S. debt ceiling continue, as I am sure you are all well aware of. President Barack Obama and his staff are utilizing the power of Twitter to get a clear message out – we need #Compromise. Earlier in the day, the President tweeted on his official Twitter page "The time ...

Read More: President Barack Obama and Staff Use Twitter for #Compromise Campaign

Pepsi is using a Foursquare badge on a worldwide campaign as a very important part of the company’s “Summer Time is Pepsi Time" social media and TV campaign.


Read More: Pepsi Using Foursquare on Worldwide Social Media Campaign

Last week I wrote about the relationship between Twitter, journalists, and the media in reference to the Zane Lowe ‘Twitter storm' and #interviewsbyhari. This week a whole new storm has broken out and this time social media users are taking on one of the world's biggest media corporations, Rupert Murdoch's News Corporation.

The NOTW Phone Hacking Scandal

For those of you who might have missed it, there is one story dominating the news in the UK at the moment, a pho [...]

Read More: Social media campaign takes on Rupert Murdoch's News Corp.