Hot on the heels of Klout‘s recent integration of Foursquare and Instagram, another social influence measurement service, Empire Avenue has announced that it is adding support for both those services.Empire Avenue is similar to Klout and PeerIndex, in that it measures influence of its users on social services like Twitter and Facebook, but throws in the twist of letting others buy and sell stock in users, speculating on their future value. It uses virtual currency, but brands are getting i [...]

Read More: Social stockmarket Empire Avenue follows Klout, tracks Foursquare and Instagram influence

When we first covered Empire Avenue, it was an obscure, but interesting, game based around the idea of trading visrtual stocks in users' social media presence – Klout crossed with the NASDAQ, if you like. Since then it's picked up a lot of steam. Now the Canadian startup is taking things a step further with its first commercial partnership.The deal with Microsoft's Xbox brand means that users will be able to trade their virtual social value on the site for a ‘virtua [...]

Read More: Empire Avenue ties up with Microsoft's Xbox brand to offer virtual goods

When we first covered Empire Avenue, it was an obscure, but interesting, game based around the idea of trading visrtual stocks in users' social media presence – Klout crossed with the NASDAQ, if you like. Since then it's picked up a lot of steam. Now the Canadian startup is taking things a step further with its first commercial partnership.The deal with Microsoft's Xbox brand means that users will be able to trade their virtual social value on the site for a ‘virtua [...]

Read More: Empire Avenue ties up with Microsoft's Xbox brand to offer virtual goods