Last week, I talked about using the long tail of blogger outreach -- the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known but have influence on the very people that your [...]

Read More: Real bloggers and real blogs always trump Robot Armies

  Tips on social CRM for brands from an industry expert Guest post by Lauren Carlson CRM Analyst, Software Advice The greatest benefit of attending those big, bulky industry conferences is not the swag – although that free Apple TV was pretty sweet. Rather, it's the opportunity to speak with some of the greatest thought [...]

Read More: Golden rule of engagement: Always tell the truth

This guest post is by Chris The Traffic Blogger. Ebooks have played a vital part in my business for all three of the years I have been operating. From free offers to successful products, these handy publications enabled me to earn quite a bit of money in three years, as well as grow an audience [...]

Read More: Not Every Ebook is a Success, But it’s Always a Lesson

SIMON SCHLUTER/The AgeNew research from specialist insurer Hiscox indicates that small business owners are flexible when it comes to managing their work/life balance – in order to spend time with the family and to maximize opportunities for their businesses.

Read More: Work or Play? Small Business Owners are Always On

This guest post is by Dan Zarella of of danzarrella.com. I find myself in the quantity of followers versus quality of followers debate quite a bit. And one of the fundamental questions of that argument is the concept of influencers. There are clearly some social media users who have more reach and more influence than [...]

Read More: Influencers Are Real, But they’re Not Always Who You Expect