There are many ways to assess the value and benefits of social media marketing. A recently released study by L2 of the beauty industry reveals relationships between companies’ commitments to digital/social strategies and shareholder value.In its latest Digital IQ Index, L2 compares the digital and social media initiatives of key companies in the growing beauty products industry — Estée Lauder, Sephora, Limited Brands and others — with their activities a year ago. The findings have relevance for [...]
Read More: Learn from This: Battle of the Beauty Brands
The casualties of print media's decline, as it is squeezed by online news
sources, go right the way down. When you add the current economic issues to
the m...
13 years ago
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