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Social media has quickly emerged as a significant part of an average consumer's daily life. Each day an individual participates in social media they are providing valuable data about themselves to those keeping track. This data, however, is only as valuable as their ability to analyze and uncover the underlying connections, relationships and patterns. There is an immense loss of opportunity if businesses are not able to connect the dots to uncover insightful, useful patterns among the disparate [...]

Read More: Why Developers and Brands Need Real-Time Understanding of Customer Data

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