Launching in Beta is a common method to prevent the havoc of an imperfect release, and lately it's been utilized as a promotional technique. Most of Google’s products are launched in beta in small, often buggy patches. But indeed, it builds Buzz, pun intended. The important thing to remember is: Finding great beta testers is key to your startup's success.But how do you beckon early adopters? And what can you do to increase the odds of a press avalanche that will leave users begging to be let in [...]
Read More: How to get beta signups for your startup in 9 steps
The casualties of print media's decline, as it is squeezed by online news
sources, go right the way down. When you add the current economic issues to
the m...
14 years ago

