The general consensus on social is that companies with social cultures are more successful engaging and marketing using social media. IBM has been “walking the social media walk” for four decades, a formidable task for a company that currently has a globally dispersed team of 400,000.The scope of IBM's internal social media impact is staggering: citing 17,000 individual blogs, a million daily page views of internal wikis, 25,000 tweeters and 300,000 LinkedIn profiles doesn't do justice to the sc [...]

Read More: How IBMers Use Social Media to Get Things Done — 4 Examples