Rob Fuggetta, Founder & CEO, ZuberanceGuest blogger Rob Fuggetta is founder and CEO of online Word of Mouth marketing company Zuberance. What follows is an excerpt from his soon-to-be-published book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.” Join Fuggetta’s conversation on Twitter or reach him by email.If your company sells or makes consumer products like video games, flat panel TVs, computers, clothing, or jewelry, you know how [...]

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