One of the best ways of learning how to do something successfully is by paying close attention to what others have already done to achieve results (and adapting their efforts to fit your brand's needs). If you're a social media marketer and looking for more insight on how to "do more with less", you'll want to soak up the valuable knowledge in the following case studies.Trying to generate more awareness, trial, and purchase for your consumer packaged goods brand outside of the store aisle? Read [...]

Read More: 3 Social Media Marketing Case Studies You Can’t Afford To Ignore

Now before parents freak out and rip the mobile device out of their kid's hands or unplug the computer, it is important to take this information in stride because it is not the end all of how social media is influencing kids.


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Big brands from all over the world are using Facebook on a daily basis to engage with consumers and although most will have a long term strategy, they will also run tactical campaigns to acquire likes and encourage interaction. These 5 video case studies show how the brands and agencies went about creating the campaigns and how they reached out in to multiple platforms. You might not have the big budget that these global brands have but you can certainly take some inspiration from what they are [...]

Read More: 5 case studies on global brands' Facebook campaigns

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other va [...]

Read More: The ROI of Social Media: 10 Case Studies