An average Facebook user spends just about eight hours on the site during any given month. That is just about four times as long as the average use of Google's websites. But, don’t let that number fool you because Google is the only platform to outperform Facebook in terms of unique U.S. users in August. The numbers were 176 million Google users to Facebook's 163 million, according to a new Nielsen survey.


Read More: How Long Are International Users Spending Per Session on Facebook?

Back in May, we reported that Facebook now accounts for one out of three ad impressions in the U.S., and that, really, no other web property in the U.S. comes close (Yahoo was second with 10 percent). That means that Facebook served approximately 340 billion ads in the first quarter. It's probably not a surprise, then, that advertising makes up for about 89 percent of the social network's total revenues, which are estimated at about $1.6 billion for the first six months of 2011.

Today, on Citi' [...]

Read More: Citi Analysts: Facebook Ads Are Taking Spending Away From Display, Not Search

In one month, Facebook leaped over Microsoft, Yahoo, and Viacom to become the 3rd largest video site in the US according to comscore. This is all good news for the social network, but there are caveats. Unlike other sites, Facebook does not make money directly from the videos. The lucrative video ad industry is one [...]

Read More: More People Watching Videos on Facebook But Spending Less Time Doing It

A super low-budget viral video ad for Australian backpacker hostel, 790 on George, is climbing the YouTube charts this week, proving that it is possible to go viral without spending a dime.  The guy that made the video posted it to Reddit saying, "I work at a crappy backpacker hostel.  My boss told me to make an ad with no money.  This is what happened."


Read More: Backpacker Hostel Masters The Art Of Going Viral…Without Spending A Dime