This guest post is by Nivin of SecretMarketingPlaybook.com. So, you’ve decided to start a blog? By now I’m sure you would’ve noticed that every man, woman, and their dogs seems to have their very own blog.That leaves you with the unenviable task of answering the ultimate question for any blogger: Why should your audience care? [...]

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For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces [...]

Read More: The Essentials Of Online Testing