In this post I'd like to give marketers a few tips on how to write or improve a Wiki on their company, while following Wikipedia's guidelines for neutrality, verification and biographical tone. If you haven't read the first post on whether Wikipedia is right for you, I'll be right here when you get back. Assuming [...]

Read More: 4 Steps to Writing a Corporate Wiki

Can you really do targeting through corporate blog content? I know it sounds crazy, but this is actually easier to accomplish than you think. In fact, it’s something I’m doing right now with Inside IPO at IR magazine. Using a corporate blog to bring in a targeted audience is pretty easy when you have your search engine optimization plan nailed down.

Read More: Five Ways to Use SEO for More Effective Corporate Blogging

Today's guest post is written by Jeanine Black. Gini Dietrich recently wrote about the pros and cons of working for a large or a boutique agency. It made me think about the same arguments for agency vs. corporate sides. There is green grass on both sides; deciding which side you like best is key. I have [...]

Read More: Agency vs. Corporate: Which One Is Best for You?

When Condé Nast acquired Reddit 5 years ago, they were getting 700k page views daily. Today, Reddit gets 700k page views in a less than an hour… at 3am. In peak times, it can get that much traffic in 15 minutes. Reddit announced today in a blog post aptly called Independence that they are forming [...]

Read More: Reddit Graduates, Becomes Its Own Corporate Entity

When it comes to corporate blogs, looks do make a difference. Now, it isn’t unusual to see companies sweat out every design and layout detail. This is sensible – you want to address brand considerations, deliver a great end-user experience and generally not be ugly. It’s not unusual, however to spend the bulk of your design time on the blog’s theme and not the content. Bring design into your post, and the results are more compelling.

Read More: Why You Need Charts and Pictures in Corporate Blog Posts [VIDEO]

The promise of social media marketing, of course, is that it’s easy to get off the ground. The platforms involve little or no cost, and it doesn’t take nearly as long to get them up and running for your company than most technology solutions. The reality, however, is far different. You need to plan, get approvals and make sure you can find people willing to give up some of their time to make your initiative a success. For corporate blogs, this is particularly true, given the commitment necessary [...]

Read More: Three Ways to Get a Corporate Blog Off the Ground