Word of mouth marketing is one of the most effective kinds of marketing when it comes to influencing purchase decisions.  A new infographic from WOMMA and Column Five Media takes a look at just how important and effective word of mouth marketing is, online and off.


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Today at Web 2.0 Summit, Google's SVP of Social Vic Gundotra had some interesting things to say about internet privacy and sharing controls. When asked about Facebook's Open Graph system,...

Read More: Gundotra on Open Graph: “Every thought in your head doesn’t come out of your mouth”

Word of mouth increases sales. Depending on which study is being quoted, research has found word of mouth to be 8.5 and 30 times more effective than other media.At last month’s excellent Contagious Marketing seminar, sponsored by United Insight, Wharton Assistant Professor of Marketing Jonah Berger presented an actionble analysis of why some products get more word of mouth than others. He focused on seven, which he labels ASPECTS.

Read More: 7 Essential Aspects of Word of Mouth Marketing